By Priefert Rodeo and Ranch Equipment


Priefert Rodeo and Ranch Equipment is proud to celebrate two decades as the leader in the roping chute industry.  Although the company began manufacturing chutes in the early 90s, this year marks the twentieth anniversary of the release of the model RC98 Manual Roping Chute.  In its first year, the RC98 became the Official Chute of the United States Team Roping Championships.  Today, from the home practice pen to the highest levels of competition, the RC98 is the most popular roping chute in the nation.

"It is really hard to believe it's been 20 years since we put that roping chute on the market," states owner and CEO Bill Priefert.  "It's been a surprising 20 years... we didn't expect to have this kind of volume in roping chutes, but the industry has grown and we've grown with it," continues Bill.  What began with a single chute, has grown into a complete product line for Priefert, including a variety of roping chute options, roping accessories, and full arena kits. 

Having been tested under every condition, the RC98 has more than withstood the test of time; it has proven to be reliable, durable, and innovative, managing to stay at the forefront of the sport.  Trusted by the pros and amateurs alike, Priefert is now the Official Roping Chute of the Professional Rodeo Cowboys Association, the United States Team Roping Championships, the Priefert World Series of Team Roping, the Women's Professional Rodeo Association, the National Team Roping League, and countless other events and organizations.  The company plans to mark the occasion with a year-long celebration of the chute, including a giveaway contest and monthly video content that explores the history and success of the RC98.