Updated Privacy Policy

Effective Date: June 8, 2026

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The Women’s Professional Rodeo Association, LLC (“WPRA,” “Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, communicate with us, or use our services, including SMS and MMS text messaging.

By using our website or providing your information, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide, including:

• First and last name
• Mailing address
• Email address
• Telephone number (including mobile phone number)
• Membership information
• Payment information (when applicable)
• Communications you send to us
• Any other information you voluntarily provide

We also automatically collect certain information when you visit our website, including:

• IP address
• Browser type
• Device information
• Operating system
• Website usage information
• Cookies and similar technologies

How We Use Your Information

We use your information to:

• Provide and maintain our services
• Manage memberships and accounts
• Respond to inquiries
• Process registrations and payments
• Communicate regarding events and services
• Send important administrative notices
• Improve our website and services
• Comply with legal obligations
• Protect against fraud and unauthorized activity

Where permitted by law and with your consent where required, we may also send promotional communications.

SMS/MMS Communications

If you provide your mobile phone number and opt in to receive SMS or MMS messages from WPRA, you agree to receive text messages related to:

• Membership information
• Event updates
• Registration confirmations
• Reminders
• Customer support
• Important organizational announcements
• Other communications you have requested

Message frequency varies.

Message and data rates may apply depending on your mobile carrier.

You may opt out of SMS communications at any time by replying STOP to any message.

For assistance, reply HELP or contact us using the information provided below.

Your consent to receive SMS messages is not a condition of purchasing any goods or services.

SMS Privacy Statement

WPRA respects your privacy.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

Text messaging originator opt-in data and consent will not be shared with any third parties except with service providers that support the delivery of our text messaging services.

Sharing Your Information

We may share information with:

• Service providers who help us operate our business
• Payment processors
• Technology vendors
• Legal authorities when required by law
• Successors in the event of a merger, acquisition, or asset sale

We do not sell your personal information.

We do not share your mobile phone number or SMS opt-in information with third parties for their own marketing purposes.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

• Maintain website functionality
• Improve user experience
• Analyze website traffic
• Remember user preferences

You may disable cookies through your browser settings, although some website features may not function properly.

Data Retention

We retain personal information only as long as necessary to:

• Provide requested services
• Meet legal obligations
• Resolve disputes
• Enforce agreements
• Maintain business records

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Third-Party Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Your Privacy Choices

You may:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion where permitted by law
• Opt out of marketing communications
• Withdraw consent for SMS messaging by replying STOP

Certain requests may be subject to legal or contractual limitations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When changes are made, the Effective Date at the top of this page will be updated.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Women’s Professional Rodeo Association, LLC

431 South Cascade Avenue

Colorado Springs, CO 80903

Website: https://www.wpra.com

Phone: 719-447-4627

Email: contact@wpra.com